MNO & OEM Partnership Success: De Risk International Drives Sales with Guaranteed Reward Strategy
In the vibrant and competitive South African mobile landscape, strategic partnerships and innovative promotions are crucial for driving sales and brand loyalty. De Risk International partnered with a leading mobile network operator (MNO) and a top smartphone manufacturer (OEM) to create a guaranteed reward campaign that exceeded expectations, taking into account the unique preferences of […]
Appliance Sell-Out Success: Guaranteed Rewards Drive Sales and Happy Customers
The Challenge: We partnered with a major consumer electronics company facing an appliance sell-out challenge. Engagement with their usual advertising tactics was low, and conversion rates were even lower. Their goals were clear: Our Solution: Guaranteed Rewards with Choice We helped the company create an innovative promotional reward campaign offering customers a guaranteed reward with […]
Stress-Free Rewards: Integrate Rewards into Your Existing Marketing Machine
In today’s experience-driven market, studies show appreciation is king for building brand loyalty. Customers who feel valued are more likely to stick around, spend more, and even become brand champions. The bottom line? If you’re not offering some kind of promotional reward program, you’re missing a golden opportunity to connect with customers on a deeper […]
Clearing Aged Stock with a Purpose: Leveraging Reward Promotions
Old inventory gathering dust? You’re not alone. Aged stock can be a burden, tying up capital and hindering your ability to showcase new offerings. This is especially true after peak seasons when customers are less likely to buy full-priced items. But fear not! There’s a smarter way to clear this burden than resorting to deep […]
Don’t Sweat Redemptions: How to Maximise Impact and CLTV with Rewards
Thinking about launching a rewards program? While high redemption rates are often seen as the ultimate goal, the true value of rewards lies beyond the click: the perceived value of your rewards can be even more impactful than actual use. Why? It’s all about emotional connection. Every reward, even unused, tells your audience, “We appreciate […]
Conquer the Five Pillars of Rewards Campaigns
Want to stand out in a crowded market? Rewards campaigns can be a gold mine for customer engagement and growth, but only if they’re built on a solid foundation. While they’ve long been a staple for customer engagement, today’s successful programs go far beyond mere points and perks. They’re about crafting compelling stories, fostering deeper […]
Cracking the Code: Building Rewards Mechanics that Convert
Brands are constantly searching for innovative ways to stand out when it comes to consumer engagement. One powerful tool in their arsenal? Rewards programs. But crafting a campaign that truly connects with your audience takes more than just throwing freebies around. It’s about meticulously designing a frictionless journey that converts engagement into brand loyalty. Setting […]
From Concept to Conversion: Build a Winning Rewards Campaign
Tired of rewards campaigns that fizzle out, leaving you with empty promises and a marketing headache? At De Risk International, we’re not just reward architects, we’re a consumer behaviour change engine. We craft campaigns that ignite customer engagement, drive desired action, deliver guaranteed results, and shape lasting partnerships – all while eliminating the risks and […]
Integrating Trust-Building Campaigns into the Buyer Journey
In the intricate landscape of the buyer journey, trust emerges as the linchpin, weaving its influence from the inception of a need to the culmination of a purchase decision. As the quote goes, “Trust takes years to build, seconds to break, and forever to repair.” As we navigate this roadmap of trust, the synergy between […]
Rewards-Based Marketing Blueprint: Igniting Customer Acquisition Success
Customer acquisition is essential for the growth and sustainability of any business. Traditional marketing methods often focus on building brand awareness, but rewards-based acquisition marketing takes a different approach. It directly targets actions that lead to conversions by aligning rewards with desired customer behaviour. This approach proves to be highly effective in driving tangible results. […]
