Risk-Free Rewards, Globally Delivered: De Risk International’s Expert Teams at Your Service
In today’s globalized market, businesses need promotional reward campaigns that resonate with diverse audiences. De Risk International is your strategic partner for crafting impactful campaigns that drive consumer behavior change worldwide. We understand that every transaction is a touchpoint, an opportunity to connect with your customers. Our comprehensive suite of services and solutions empowers you […]
Telco Rewards: Boosting ARPU with Contracts and Winning with Prepaid Campaigns
The telecom landscape is a complex mix of pre and postpaid customers, each with unique needs and behaviours. Average revenue per user (ARPU) has stagnated in recent years, while the cost of acquiring new customers continues to climb. Declining ARPU and increasing churn are concerns across both segments. This creates a precarious balancing act for […]
The Power of Reward Promotions in the Relationship Funnel: Building Long-Lasting Customer Connections
In today’s saturated market, where consumers tune out countless ads, relationship-led marketing cuts through the noise by prioritizing genuine connection. Previously, the focus has been on the sales funnel, but an equally important yet often overlooked aspect is the relationship funnel. While the sales funnel is all about the buying process, the relationship funnel emphasizes […]
How Tiered Rewards Helped a Telecom Provider Boost Customer Retention
The Challenge: In today’s fiercely competitive telecom market, keeping customers happy and loyal is a constant battle. Our client, a major telecom service provider (TSP), needed a way to incentivize existing customers to renew or upgrade their contracts before expiration. A simple discount wouldn’t cut it – they needed a solution that catered to diverse […]
The Perfect Match: Aligning Rewards with Products and Consumer Ideals
In today’s crowded marketplace, a well-executed promotional reward campaign can be a great opportunity to stand out. But forget generic offers – the key to success lies in aligning rewards to the product itself and your target audience’s values can significantly boost the effectiveness of your campaign. Research shows that customers respond far more favourably […]
The CMO’s Secret Weapon: Unleashing Customer Growth with High-Impact Headlines
As a marketing head, you’re a master of juggling priorities. You need to capture consumer attention in a crowded marketplace, drive sales volumes, and acquire new customers – all while keeping a watchful eye on the budget. This can feel like an impossible feat. Forget about the race to the bottom with constant discounting. While […]
Agency Power Move: Craft Winning Promotions with Clear Costs and be Your Client’s Hero
The marketing battlefield is constantly shifting. Standing out from the crowd requires innovative strategies. Agencies are constantly seeking ways to differentiate themselves and offer clients a clear advantage. One powerful strategy that often gets overlooked? Reward programs. While the potential benefits of rewards are undeniable, implementing them can feel like a logistical nightmare. The uncertainty […]
Strategic Advantage in Turbulent Times: Why Choosing Rewards Over Discounts Boosts Business Resilience and Customer Loyalty
In light of recent global economic shocks, a new normal of turbulence has emerged, partly fueled by political fragmentation among nations. This heightened turbulence has led to unprecedented levels of uncertainty, impacting economic growth, as highlighted by the International Monetary Fund and the World Uncertainty Index. In times of economic uncertainty, businesses often turn to […]
