De Risk International, a global leader in risk-based reward campaign products, is pleased to announce a strategic joint venture with Digital Winds, one of Argentina’s most respected digital marketing agencies. This marks a significant milestone in DRI’s global expansion and will bring DRI’s proven model to high-growth markets across Latin America.
Latin America’s digital maturity and strong consumer affinity to rewards driven campaigns, create a fantastic opportunity for brands in LATAM. De Risk International’s products exponentially improve the value of offers put to the market making their campaigns even more effective, thus positioning the region as a natural extension of De Risk International’s global strategy. The combination of their signature Reward Risk Coverage and Digital Winds’ on-the-ground performance is set to unlock significant ROI for clients seeking high-impact, fully cost-controlled reward-based marketing campaigns.
A Powerful Alliance for High-Impact Reward Campaigns
De Risk International specialises in providing the platforms, rewards and reward risk coverage for consumer-facing marketing campaigns and promotions that involve a reward component. Their wide range of risk-based products are designed to drive and engrain consumer behaviour change aligned to client metrics.
Digital Winds brings deep cultural insight, on-the-ground execution, and an extensive client network across Latin America. Known for delivering high-ROI digital campaigns, Digital Winds adds regional fluency and operational strength to the partnership.
This partnership brings together DRI’s global expertise in risk-based promotional rewards with Digital Winds’ deep understanding of the Latin American market, creating a powerful platform for brands across the region to run high-impact, fully cost-controlled campaigns.
“Our experience in Argentina running campaigns on behalf of Banco Galicia has already shown us that when clients can offer exciting and appropriate rewards with zero financial risk, consumers align their behaviour with client objectives,” said Roxanne Marneweck, head of marketing at De Risk International. “Partnering with Digital Winds creates the opportunity to expand and scale that success region-wide with transformative potential for clients.”
Transforming How Latin American Brands Run Promotions
De Risk International eliminates the single biggest barrier that prevents most brands from launching truly ambitious reward campaigns: uncontrollable cost exposure.
With DRI’s fully underwritten reward risk coverage, clients know their exact liability from day one. The net impact of this for clients is that they can offer far bigger rewards to their consumers than their budget allows without taking any additional risk. They can execute bold campaigns with total confidence, even in high-inflation environments.
Why Latin America? A Region Ready for Reward Innovation
Latin America is one of the fastest-growing emerging markets for reward-driven consumer engagement. The region offers a strong growth opportunity, supported by DRI’s proven success in Argentina, where participation and conversion rates exceeded expectations. It is also powered by a rapidly expanding digital landscape and an aspirational consumer base eager for high-value rewards. In emerging markets, reward-based campaigns consistently outperform traditional price-cut promotions because they deliver stronger emotional impact, drive higher participation, and create memorable brand associations — and LATAM is no exception.
The Essential Role of Local Expertise
Success in LATAM requires more than a strong product. It requires fluency in regional behaviour, regulatory nuance, consumer psychology, and language. Digital Winds’ longstanding presence across multiple markets and unparalleled digital marketing knowledge provides the exact expertise necessary to tailor campaigns and drive maximum ROI.
Their extensive client base across the region gives them a deep understanding of what LATAM brands want and need, allowing them to identify exactly which of De Risk International’s risk-based, behaviour-driving products will deliver the strongest commercial impact.
This ensures campaigns are not only effective, but also executed with the precision only local experts can provide, ensuring campaigns resonate and scale efficiently across diverse markets.
About De Risk International
De Risk International provides Reward Risk Coverage for consumer-facing campaigns with a reward component. Their wide range of risk-based products are designed to drive consumer behaviour change. They can work with your agency or offer a full end-to-end solution.
DRI delivers smart, consumer-centric mechanics and platforms designed to enhance every stage of the reward journey. This enables clients to dream big, placing no limitations on campaign concepts. Instead, DRI prices around the creative vision to ensure even the most ambitious ideas remain fully risk-free and firmly within budget.
Its state-of-the-art digital rewards infrastructure powers a seamless, modern reward experience, and access to a world of captivating rewards, ensuring applicable reward regardless of the demographic of the recipient. This includes secure, scalable platforms built with strict data-privacy standards, a wide range of design and functionality options, and AI-assisted entry processing and validation for smooth execution and built-in anti-fraud protection.
With comprehensive white-label solutions and a robust API, DRI simplifies engagement for consumers and brands alike, delivering a frictionless digital experience from start to finish.
About Digital Winds
Digital Winds is a Buenos Aires–based, full-service digital agency with 21 years of industry experience specialising in high-performance digital marketing across Latin America and beyond.
With a team of 35+ people, Digital Winds delivers innovative, insight-driven strategies that convert, combining regional market expertise with best-in-class campaign execution and performance marketing.
The agency works with leading local and international brands across Argentina, Mexico, Uruguay, Paraguay, Chile, Brazil, Guatemala, Miami, and Europe, helping them scale through data-led decision-making, measurable results, and deep regional understanding.
Digital Winds partners closely with clients to drive growth through strategic clarity, creative excellence, and consistently strong performance outcomes.
Businesses and agencies interested in exploring these transformative reward solutions for the Latin American market are invited to contact the partnership team at [email protected] or [email protected]
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